The 25% That Stays On The Order
DoorDash charges 25% for online orders. That is the number worth knowing, because it is the one you already have.
When that same customer orders from your own website instead, the order does not carry that charge. It stays on the order rather than coming off it.
That is the whole argument for building your own ordering page, and it is the reason we build it.
What A Direct Order Looks Like For Your Customer
There is nothing for a diner to learn, which is exactly why it works. From their side it is five short steps, and every one of them happens on your website rather than in somebody else’s app.
They open your restaurant’s website on their phone. They look through the menu. They choose what they want. They add their details. They send the order through to your restaurant.
The order arrives with their name and how to reach them on it, so the kitchen has what it needs and you have a customer you can look after next time. If they come back, the site is where they left it — the same address, the same menu, no app to open first.
What We Set Up, And What Runs Behind It
What is built and handed over is your restaurant’s own ordering page on your own web address, with your menu laid out so it is easy to read on a phone, the order coming to you with the customer’s details, alerts by text and email the moment an order lands, and every order saved in your dashboard so nothing is lost.
Behind it we install and support the systems a restaurant already runs or the ones it wants to run — Clover, Square, SpotOn, NRS, SkyTab, Nuvei, Lumino, Valor and Toast. Any and all, not tied to one brand. If what you have already does the job, we will say so rather than sell you a replacement.
You do not have to leave the delivery apps, and we would not tell you to switch off a source of trade. The point is that a regular ordering from you directly is a different kind of customer from one ordering through somebody else’s platform, and it is worth having both.
The takeaway
An online order placed on your own website does not carry the 25% that DoorDash charges for online orders, and the customer stays yours. Tell us how your online orders come in today and we will show you what taking them directly looks like for your restaurant.